Because of its effectiveness in fighting odor and its array of refreshing scents; Degree deodorant stands out from the crowd of the myriad brands of deodorants that are on the market shelves. It has been proven over time to be what it claims it can be, and it utilizes new technology and marketing principles to get its point across.
The major claim that has set Degree deodorant apart from the competition, is that they claim that their deodorants will go to work in sync with your body to keep you odor free no matter what is happening; and that the technology that has produced Degree will "stop odor before it starts". That statement is foremost in their advertising and it is a pledge that they base their whole marketing campaign upon.
For men, Degree deodorant products go the extra mile and bring many varied products to the table for those guys involved in any type of stressed or active situation, such as sports, or heart pumping risky maneuvers, or stressed out workplace goings on. Their main logo for men's products, is "Protects men who take risks" and that along with some fantastic marketing videos and catchy labels form the core of the push for the men's business. Some of the labels for the products are Degree Ultra Clear Cool Rush, Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice---all of them producing good visual responses in the consumer.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
And last but certainly not least, we come to the world of the active, stressed out teen; who needs her own type of deodorants to keep her odor free, and the powers that be behind the Degree deodorant marketing push have come up with a full set of products just for her called "Protection for every OMG moment". The labels on these products are right on the money as far as appealing to teen girls; namely, Just Dance, Tropical Power, and Love. The OMG Girls Network touts not only deodorants and fragrances but also a club that the teens can sign up for and participate in, complete with blogs, fun, games, prizes----and even an advice expert that can be accessed 24/7 for advice to both parents and teens alike.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time.
The major claim that has set Degree deodorant apart from the competition, is that they claim that their deodorants will go to work in sync with your body to keep you odor free no matter what is happening; and that the technology that has produced Degree will "stop odor before it starts". That statement is foremost in their advertising and it is a pledge that they base their whole marketing campaign upon.
For men, Degree deodorant products go the extra mile and bring many varied products to the table for those guys involved in any type of stressed or active situation, such as sports, or heart pumping risky maneuvers, or stressed out workplace goings on. Their main logo for men's products, is "Protects men who take risks" and that along with some fantastic marketing videos and catchy labels form the core of the push for the men's business. Some of the labels for the products are Degree Ultra Clear Cool Rush, Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice---all of them producing good visual responses in the consumer.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
And last but certainly not least, we come to the world of the active, stressed out teen; who needs her own type of deodorants to keep her odor free, and the powers that be behind the Degree deodorant marketing push have come up with a full set of products just for her called "Protection for every OMG moment". The labels on these products are right on the money as far as appealing to teen girls; namely, Just Dance, Tropical Power, and Love. The OMG Girls Network touts not only deodorants and fragrances but also a club that the teens can sign up for and participate in, complete with blogs, fun, games, prizes----and even an advice expert that can be accessed 24/7 for advice to both parents and teens alike.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time.
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